RIVALRY Is Stronger when:
•
Switching costs are low
•
•
•
Exit costs high
•
•
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http://inventors.about.com/gi/dynamic/offsite.htm?site=http://www.theautoch
annel.com/mania/industry.orig/history/
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http://www.gm.com/company/corp_info/history/gmhis1900.html
